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Missed-call recovery is the core workflow that turns a missed caller into a tracked lead and starts SMS recovery automatically. It runs in the background — no manual steps required after setup.

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How the recovery flow works

Every missed call passes through a series of automated checks before Avidra sends a text-back. Here is the full sequence:
1

Call comes in

A customer calls your tracked business number. The call routes through Twilio — either directly to your Avidra number or forwarded from your existing business line.
2

Avidra detects the miss

Avidra validates the call webhook, identifies the workspace by the called number, and confirms the call reached a final missed state (not still ringing, not answered by voicemail).
3

Duplicate and routing checks

Before creating a lead, Avidra checks:
  • Was this call already processed?
  • Did voice recovery already handle this call?
  • Does this number map to a valid, active workspace?
If any check fails, the call is logged but no text-back fires.
4

Lead is created or updated

Avidra creates a new lead record — or updates an existing one if the caller has called before. This includes grouping repeat callers under the same lead.
5

Recovery SMS is sent

The caller receives an instant text-back from your Avidra number. The message uses your business name and a natural opening. If AI SMS is enabled, the conversation continues automatically from here.

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What the caller experiences

From the customer’s perspective, the experience is simple:
  1. They call your business number
  2. Nobody answers
  3. Within seconds, they get a text: “Sorry we missed your call — what can we help you with?”
  4. They reply, and the conversation continues
There is no voicemail prompt, no hold music, no delay. The caller goes from silence to a live text exchange in under 10 seconds.
This is what keeps leads in your pipeline. Most callers who hit voicemail never leave a message — they call the next business instead. An instant text changes that behavior.

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When a text-back may not happen

A missed call does not always trigger a text-back. Avidra evaluates several conditions before sending:
If the call is still ringing or has not yet completed, Avidra waits. Only calls in a confirmed missed state trigger recovery.
The called number must be linked to an active Avidra workspace. Unrecognized numbers are ignored.
If this caller was already processed recently, Avidra avoids sending duplicate messages. The duplicate-check window prevents spamming repeat callers.
If AI voice answered the call and completed recovery, SMS text-back is skipped to avoid redundancy.
Phone setup, forwarding verification, or routing must be complete. See Phone Setup.
If billing is inactive or the workspace plan does not support text-back, recovery is paused. Check Billing and Plan.

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Testing missed-call recovery

Run a live test to confirm recovery works end to end:
1

Use a different phone

Do not call from your business phone. Use a personal phone or a colleague’s phone so the call appears as an inbound customer call.
2

Call your business number and let it ring

Do not answer. Let the call go to a full missed state.
3

Wait for the text-back

The caller phone should receive an SMS from Avidra within 10 seconds. If AI SMS is enabled, you can reply to test the full conversation flow.
4

Check the dashboard

A new lead should appear in the dashboard. Verify the lead shows the correct caller number, timestamp, and recovery status.
If missed calls are not creating leads, the most common cause is incomplete phone setup or forwarding that was never verified. Start with Phone Setup.

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Repeat callers

When the same phone number calls multiple times, Avidra groups those calls under a single lead. This means:
  • Your team sees one caller record, not five separate entries
  • Call history shows every attempt from that number
  • The conversation thread continues from where it left off
  • Pipeline stage reflects the most recent interaction
This prevents duplicate follow-up and gives your team the full picture before calling back.

Phone Setup

Configure routing and forwarding.

Leads

Manage recovered callers.

Troubleshooting

Diagnose recovery issues.