Avidra uses plan-aware limits and guardrails to control certain workflows. Understanding these limits helps you avoid unexpected behavior — especially when leads stop appearing or SMS stops sending.
Plan limits at a glance
| Plan | Leads/mo | SMS/mo | Voice min/mo | AI SMS | Booking |
|---|
| Free | 5 | 25 | 30 | — | — |
| Starter | 20 | 100 | 90 | — | — |
| Pro | 100 | 400 | 300 | ✓ | ✓ |
| Growth | 250 | 1,000 | 750 | ✓ | ✓ |
If you are hitting your lead cap regularly, it is time to upgrade. Missed calls that exceed your plan cap are not recovered — they are simply skipped.
What limits affect
Usage-related limits can affect:
- Lead recovery — once you hit your monthly lead cap, new missed callers are not processed
- SMS sending — daily and monthly SMS caps can pause text-back and AI replies
- AI conversations — AI SMS requires Pro plan or above
- Feature access — Conversations and Booking tabs are locked on lower plans
- Voice minutes — voice recovery stops when monthly minutes are exhausted
Where limits appear
You will see usage and limit context in:
- The Dashboard — lead usage summary and limit warnings
- The Leads area — current-period usage indicator
- Settings — plan details and caps
- Locked-feature states for plan-gated product areas
Important behaviors tied to limits
Depending on plan and account state, Avidra may:
- Block access to certain tabs (Conversations, Booking)
- Show warnings when lead usage approaches a limit
- Skip AI replies after a daily SMS cap is reached
- Reduce or block messaging when billing is not active
- Stop recovering new missed calls once the monthly lead cap is hit
When behavior changes unexpectedly, check your current plan, billing state, lead usage level, and whether a daily or per-period cap has been reached.
Common mistakes
- Treating a feature issue as a bug when it is actually a plan restriction
- Only checking total leads, not current-period usage — limits reset monthly
- Assuming manual messaging is available on every plan
- Not monitoring usage until you hit the cap — by then you have already missed leads
