Billing and Plan controls what features your workspace can access. Many issues that look like bugs are actually plan or billing restrictions.
Plans at a glance
| Plan | Leads/mo | Key features |
|---|
| Free | 5 | AI voice answering, text-back, basic lead capture |
| Starter | 20 | Custom greeting, business hours routing |
| Pro | 100 | AI SMS conversations, follow-up sequences, booking, call summaries |
| Growth | 250 | Multi-location, 10 numbers, advanced reporting, priority support |
Pro is the best-value plan for teams that want AI SMS conversations, booking, and lead pipeline tools. Start with Free to test, then upgrade when you are ready.
Feature availability by plan
| Feature | Free | Starter | Pro | Growth |
|---|
| Missed-call text-back | ✓ | ✓ | ✓ | ✓ |
| AI voice answering | ✓ | ✓ | ✓ | ✓ |
| Custom greeting | — | ✓ | ✓ | ✓ |
| Business hours routing | — | ✓ | ✓ | ✓ |
| AI SMS conversations | — | — | ✓ | ✓ |
| Booking integration | — | — | ✓ | ✓ |
| Follow-up sequences | — | — | ✓ | ✓ |
| Multi-location support | — | — | — | ✓ |
| Priority support | — | — | — | ✓ |
Why this matters operationally
Plan and billing state directly affect:
- Access to Conversations and Booking tabs
- Manual messaging capability
- AI SMS conversation behavior
- Whether the workspace is considered active
When billing is inactive
When billing is blocked, you may see locked product areas, skipped AI replies, and redirects to pricing. Always check billing state before troubleshooting SMS issues.
- Redirects to the pricing page instead of the dashboard
- Locked Conversations or Booking tabs
- AI replies skipped silently
- Inability to send manual follow-up messages
- Dashboard warnings about billing status
What to review
- Current plan name and tier
- Billing status (active, blocked, or pending cancellation)
- Next billing date or trial state
- Whether access is still active for all expected features
Common mistakes
- Troubleshooting SMS behavior before checking billing state — always check billing first
- Assuming all workspaces have manual messaging or conversations access — these are plan-gated
- Forgetting that plan restrictions appear as feature unavailability rather than explicit errors
- Letting billing lapse during an active recovery campaign — leads stop being processed
