What you configure
| Setting | Purpose |
|---|---|
| Follow-up enabled | Toggle automated second-touch messaging on or off |
| Follow-up timing | Delay before the follow-up is sent (e.g., 30 minutes, 1 hour, 2 hours) |
| Follow-up content | The message copy used for automated follow-ups |
When to use follow-up automation
Follow-up works best for:- Leads that received a first text but did not respond — a gentle nudge can re-engage them
- Reducing manual reminder work for your team — Avidra handles the timing
- Standardizing a consistent second-touch workflow across all missed calls
Example follow-up message
First text (immediate): Hi, this is Mike’s Plumbing. Sorry we missed your call — what can we help you with? (30 minutes later, no reply) Follow-up: Just checking in — did you still need help with something? We’re available and happy to assist.
Choosing the right timing
| Timing | Best for |
|---|---|
| 15–30 minutes | High-urgency industries (plumbing, HVAC, emergency repair) |
| 1–2 hours | Standard service businesses (electricians, roofers, landscaping) |
| 3–4 hours | Non-urgent services (dental, med spa, commercial maintenance) |
What to monitor
Review follow-up automation if:- Customers are being contacted too aggressively — reduce frequency or extend timing
- Follow-up messages are firing at the wrong time — check the timing setting
- Operators are manually doing work that should be automated
- Lead response quality drops after automations are enabled — review the message copy
Common mistakes
- Enabling follow-up without reviewing the actual message copy — generic messages get ignored
- Using automation to compensate for a weak first-response setup
- Forgetting to adjust automation when business hours or staffing changes
- Setting the timing too short — 5-minute follow-ups feel aggressive
Related pages
AI Behavior
Control AI participation in conversations.
Business Hours
Align automation with open hours.
Leads
Monitor follow-up results.