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Follow-up Automation controls whether your workspace sends additional messages after the initial recovery text. Use it to keep leads warm without manual effort.

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What you configure

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When to use follow-up automation

Follow-up works best for:
  • Leads that received a first text but did not respond — a gentle nudge can re-engage them
  • Reducing manual reminder work for your team — Avidra handles the timing
  • Standardizing a consistent second-touch workflow across all missed calls

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Example follow-up message

First text (immediate): Hi, this is Mike’s Plumbing. Sorry we missed your call — what can we help you with? (30 minutes later, no reply) Follow-up: Just checking in — did you still need help with something? We’re available and happy to assist.
A well-timed follow-up can recover leads that ignored the first text. Keep it short and action-oriented — ask a question rather than just repeating the first message.

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Choosing the right timing

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What to monitor

Review follow-up automation if:
  • Customers are being contacted too aggressively — reduce frequency or extend timing
  • Follow-up messages are firing at the wrong time — check the timing setting
  • Operators are manually doing work that should be automated
  • Lead response quality drops after automations are enabled — review the message copy

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Common mistakes

Automation is not a substitute for a strong first response. If your initial text-back is weak, adding a follow-up will not fix the root problem.
  • Enabling follow-up without reviewing the actual message copy — generic messages get ignored
  • Using automation to compensate for a weak first-response setup
  • Forgetting to adjust automation when business hours or staffing changes
  • Setting the timing too short — 5-minute follow-ups feel aggressive

AI Behavior

Control AI participation in conversations.

Business Hours

Align automation with open hours.

Leads

Monitor follow-up results.